January 1

Ballot Measures QS & P

Blogpost, Creative - Marketing, Portfolio

Ballot Measures QS & P

by Eric Michael Cap | GOLD STREET

Summary

Developed creative media and messaging strategy for a local ballot measures opposition campaign, focused on educating voters and clearly communicating the negative financial impact of tax increases.

Scope of Work

● Political campaign messaging and positioning

● Digital content creation (graphics, web, social media)

● Voter education and issue framing

● Campaign branding and visual communication

● Multi-platform content deployment

Outcome

Supported a successful opposition campaign resulting in the failure of Measure QS, demonstrating effective messaging strategy and voter-focused communication.

Creative media and messaging strategy for local state ballot measures - to oppose tax increases - focused on educating voters and clearly communicating the financial impacts. burbank, los angeles, irvine, newport beach, huntington beach, orange county, parcel tax

Planning & Writing, Website/Graphic Design, Photo/Video, Social Media & AD's

Creative media and messaging strategy for local state ballot measures - to oppose tax increases - focused on educating voters and clearly communicating the financial impacts. burbank, los angeles, irvine, newport beach, huntington beach, orange county, parcel tax
MeasureQSFacebookAd1
MeasureQSFacebookAd1b
NoMeasureQSLetterToEditorPg1
https://youtu.be/W0vqPcFngQQ?si=7yO7FQn-p3LaFQpI
NO on Measure QS - Website Landing Page
NO More TAXES QS - November 15, 2018, 08.35.25
Creative media and messaging strategy for local state ballot measures - to oppose tax increases - focused on educating voters and clearly communicating the financial impacts. burbank, los angeles, irvine, newport beach, huntington beach, orange county, sales tax
Creative media and messaging strategy for local state ballot measures - to oppose tax increases - focused on educating voters and clearly communicating the financial impacts. burbank, los angeles, irvine, newport beach, huntington beach, orange county, sales tax
NoMeasurePLetterToEditorPg1
NoMeasurePLetterToEditorPg2
NO on Measure P - Website Landing Page
NO More TAXES P - November 16, 2018, 14.18.39

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About the Author

Eric Michael Cap is the Creative Leader & founder of Gold Street - a Music & Media Content + Marketing Agency based in Burbank - Los Angeles CA. With over two decades of entrepreneurial experience, he blends creativity and purpose to help clients make an impact. A devoted husband of 24 years and a follower of Jesus for over 34, Eric is deeply rooted in his faith and finds joy in serving his people. He currently leads a hybrid Men's Life Group @ Mariners Church Irvine, and has supported fellow entrepreneurs as a Faith Driven Entrepreneur facilitator, and Songwriters/Artists via Gold Street music workshops & showcases. His daughter Jasmine recently graduated from UCLA with a Bachelor of Science degree (PsychoBiology major) & Latin honors. When he's not working, you’ll find Eric soaking up nature at the beach, hiking scenic trails, enjoying music/arts, or capturing life through his camera lens. #EricMichaelCap #GoldStreet #creative

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